Meet Rufass, the captivating skeleton character who has recently taken the spotlight as the mascot for Ruthless Spine. You might already recognize Rufass from the company's 2-dimensional logo. However, there's much more to this intriguing character than meets the eye. In this blog, we will delve into Rufass' design, purpose, and the impact he aims to make in the field of spine health education.
Rufass possesses a one-of-a-kind appearance, combining the bone structure of a human skeleton with the bodily shape of a scorpion. His rib cage has transformed into insect-like legs, and his spine extends into a scorpion tail. While some may initially find him frightening, it is important to note that Rufass harbors good intentions. This become apparent as his character develops.
Ruthless Spine has decided to expand on Rufass' character by making him the face of the company as the official mascot. Rufass' primary role will be to share educational content related to spine health in future initiatives. Although still in the development phase, Rufass will initially be introduced in his current form as a skeleton character. However, as he starts narrating, Rufass will exude a comforting and gentle aura. Ultimately, this is aimed to alleviate any fears associated with spine-related conditions.
Ruthless Spine's Founder, Karlton Spindle, drew inspiration for Rufass from the company's mission, which is to "bring Zen back to Spine Surgery." Much like Ruthless Spine's revolutionary medical device, The RJB, which aims to transform spine surgeries, Rufass also has a purpose. Karlton emphasized that his desire is to help children with spinal disorders, such as scoliosis, understand that procedures like spinal fusion, although intimidating in appearance, need not be terrifying. Rufass' presence can act as a form of exposure therapy, challenging the notion that scary appearances always indicate something negative.
Rufass, Ruthless Spine's unique skeletal mascot, represents the company's dedication to spine health education and bringing comfort to those facing spinal disorders. Through his captivating design and gentle aura, Rufass aims to demystify spine-related procedures and alleviate fears surrounding them. Stay tuned for future content featuring Rufass as he embarks on his mission to spread awareness and reassurance in the realm of spine health.